PediaPals

Remember the first time you visited the doctor?  Sterile rooms and cold instruments were frightening.  It’s little wonder why children often are anxious during visits to their pediatricians.

When PediaPals approached On-Demand Productions, they were looking to produce a video.  But they needed more than that. 

This project was designed to promote the PediaPal line of exam tables, instruments, accessories, and wall decals to decision makers (Pediatricians and Hospital/clinic administrators) and influencers (clinicians and support staff).  It was also intended to increase awareness of the Pedia Pal brand. 

The project consists of 4 elements:

• Original promotional video production. This is a one – two minute video illustrating Pedia Pal benefits from the perspective of a child, a parent, and a pediatrician.
• Scripting and video production services to create a five-minute “best practices” video.
• Design and production of a simple CD-ROM that uses this video as a Point of Sale presentation.
• Design and production of a simple web-based streaming video application that will become part of your existing website.

On-Demand Productions designed an entire marketing campaign, based on our original “We Make Going to the Doctor Fun!” tagline.  We interviewed customers to more completely understand why this was important.

We discovered that PediaPals products, together with the best practices of nurses and physicians made exams go much more quickly, and offered more complete patient/provider communications.  Clinics enjoyed referrals and repeat visits, critical to the success of any medial organization.

After completing the video, PediaPals hired On-Demand Productions to develop a completely original website that leveraged the new tagline and featured the video.

The result: View Video

PediaPals has enjoyed increased revenue, simply because decision makers realize the benefit of spending a few more dollars to enhance the experience of children.